:root{
  --bg:#fffaf8;
  --surface:#ffffff;
  --surface-soft:#fff1ec;
  --text:#241616;
  --muted:#6e5a5a;
  --line:rgba(36,22,22,.10);
  --primary:#c75b50;
  --primary-dark:#a9483f;
  --primary-ink:#ffffff;
  --radius:18px;
  --shadow:0 18px 45px rgba(90, 43, 38, .12);
}

*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  font-family:Inter,system-ui,-apple-system,Segoe UI,Roboto,Arial,sans-serif;
  color:var(--text);
  background:
    radial-gradient(860px 480px at 10% 0%, rgba(199,91,80,.10), transparent 58%),
    radial-gradient(780px 460px at 90% 20%, rgba(235,182,160,.20), transparent 54%),
    var(--bg);
}

img{max-width:100%;height:auto;display:block}
a{color:inherit}

.container{
  width:min(1120px,100%);
  margin:0 auto;
  padding:0 16px;
}

.btn{
  display:inline-flex;
  align-items:center;
  justify-content:center;
  text-decoration:none;
  font-weight:800;
  border-radius:14px;
  padding:12px 14px;
  border:1px solid transparent;
  cursor:pointer;
  transition:transform .18s ease, box-shadow .18s ease, background .18s ease;
}

.btn:hover{transform:translateY(-1px)}
.btn--primary{
  background:var(--primary);
  color:var(--primary-ink);
  box-shadow:0 16px 32px rgba(199,91,80,.26);
}
.btn--primary:hover{background:var(--primary-dark)}
.btn--ghost{
  background:rgba(255,255,255,.72);
  border-color:var(--line);
  color:var(--text);
}
.btn--wide{width:100%}

.btn:focus-visible,
.menu-btn:focus-visible,
.example-card:focus-visible,
.lightbox__close:focus-visible,
.mobile-menu__link:focus-visible{
  outline:3px solid rgba(199,91,80,.28);
  outline-offset:3px;
}

.header{
  position:sticky;
  top:0;
  z-index:50;
  background:rgba(255,250,248,.86);
  backdrop-filter:blur(12px);
  border-bottom:1px solid var(--line);
}

.header__inner{
  min-height:68px;
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:12px;
}

.brand{
  display:inline-flex;
  align-items:center;
  gap:10px;
  text-decoration:none;
  font-weight:800;
  letter-spacing:-.3px;
  min-width:0;
}

.brand__mark{
  width:10px;
  height:10px;
  border-radius:999px;
  background:var(--primary);
  box-shadow:0 0 0 6px rgba(199,91,80,.12);
  flex:0 0 auto;
}

.brand__accent{color:var(--primary)}
.brand__text{
  display:inline-flex;
  align-items:baseline;
  gap:8px;
  min-width:0;
}
.brand__tag{
  display:none;
  color:var(--muted);
  font-size:12px;
  font-weight:700;
  white-space:nowrap;
}

.header__actions{
  display:inline-flex;
  align-items:center;
  gap:10px;
}

.menu-btn{
  background:var(--surface);
  border:1px solid var(--line);
  border-radius:12px;
  padding:10px;
  cursor:pointer;
}

.menu-btn__bar{
  display:block;
  width:18px;
  height:2px;
  background:rgba(36,22,22,.8);
  margin:4px 0;
  border-radius:999px;
}

.mobile-menu{
  border-top:1px solid var(--line);
  background:rgba(255,255,255,.95);
  box-shadow:var(--shadow);
  padding:12px 16px;
}

.mobile-menu__link{
  display:block;
  text-decoration:none;
  padding:10px 6px;
  font-weight:600;
  border-radius:10px;
}
.mobile-menu__link:hover{background:rgba(199,91,80,.08)}
.mobile-menu__cta{margin-top:10px}
.nav{display:none}

.hero{padding:34px 0 20px}
.hero__inner{
  display:grid;
  grid-template-columns:1fr;
  gap:22px;
  align-items:center;
}

.pill{
  display:inline-flex;
  align-items:center;
  gap:8px;
  padding:8px 12px;
  border-radius:999px;
  background:rgba(199,91,80,.10);
  color:var(--primary);
  font-weight:800;
  font-size:12px;
}

.hero__title{
  margin-top:14px;
  font-size:31px;
  line-height:1.08;
  letter-spacing:-.9px;
}

.u-primary{color:var(--primary)}

.hero__subtitle{
  margin-top:12px;
  color:var(--muted);
  font-size:15px;
  line-height:1.6;
  max-width:62ch;
}

.hero__cta{
  margin-top:16px;
  display:grid;
  grid-template-columns:1fr;
  gap:10px;
}

.hero__proof{
  margin-top:18px;
  display:grid;
  gap:10px;
}

.proof{
  display:flex;
  gap:10px;
  align-items:flex-start;
  padding:13px;
  border-radius:var(--radius);
  background:rgba(255,255,255,.8);
  border:1px solid var(--line);
  box-shadow:0 10px 24px rgba(90,43,38,.05);
}

.proof__icon{
  width:36px;
  height:36px;
  border-radius:12px;
  display:inline-flex;
  align-items:center;
  justify-content:center;
  background:rgba(199,91,80,.12);
  flex:0 0 auto;
}

.proof__text strong{
  display:block;
  font-size:14px;
}

.proof__text span{
  display:block;
  margin-top:3px;
  font-size:13px;
  color:var(--muted);
}

.hero__note{
  margin-top:12px;
  font-size:13px;
  color:var(--muted);
}

.hero__visual{
  display:grid;
  gap:10px;
}

.preview{
  display:block;
  border-radius:22px;
  overflow:hidden;
  border:1px solid var(--line);
  background:var(--surface);
  box-shadow:var(--shadow);
}

.hero__badges{
  display:flex;
  flex-wrap:wrap;
  gap:8px;
}

.badge{
  font-size:12px;
  font-weight:700;
  padding:8px 10px;
  border-radius:999px;
  background:rgba(255,255,255,.75);
  border:1px solid var(--line);
  color:rgba(36,22,22,.75);
}

.audience,
.examples,
.how,
.faq,
.final-cta,
.footer{
  padding:38px 0;
}

.section-head{
  display:grid;
  gap:8px;
  max-width:760px;
}

.section-kicker{
  display:inline-flex;
  width:fit-content;
  padding:6px 10px;
  border-radius:999px;
  background:rgba(199,91,80,.10);
  color:var(--primary);
  font-size:12px;
  font-weight:800;
  text-transform:uppercase;
  letter-spacing:.12em;
}

.section-title{
  font-size:24px;
  line-height:1.2;
  letter-spacing:-.5px;
}

.section-subtitle{
  color:var(--muted);
  font-size:14px;
  line-height:1.6;
}

.audience__grid,
.examples__grid,
.how__grid{
  margin-top:18px;
  display:grid;
  grid-template-columns:1fr;
  gap:12px;
}

.audience-card,
.how-card,
.example-card{
  background:rgba(255,255,255,.82);
  border:1px solid var(--line);
  border-radius:18px;
  box-shadow:0 12px 28px rgba(90,43,38,.07);
}

.audience-card{
  padding:18px;
}

.audience-card h3{
  font-size:17px;
  letter-spacing:-.2px;
}

.audience-card p{
  margin-top:8px;
  color:var(--muted);
  font-size:14px;
  line-height:1.6;
}

.example-card{
  text-align:left;
  padding:0;
  cursor:pointer;
  overflow:hidden;
}

.example-card__image{
  border-bottom:1px solid var(--line);
}

.example-card__image img{
  width:100%;
}

.example-card__body{
  padding:16px;
  display:grid;
  gap:6px;
}

.example-card__body strong{
  font-size:16px;
}

.example-card__body span{
  color:var(--muted);
  font-size:14px;
  line-height:1.55;
}

.examples__cta,
.how__cta{
  margin-top:18px;
}

.how-card{
  padding:16px;
}

.how-card__top{
  display:flex;
  align-items:center;
  gap:10px;
}

.how-card__number{
  width:34px;
  height:34px;
  border-radius:10px;
  background:rgba(199,91,80,.12);
  color:var(--primary);
  display:inline-flex;
  align-items:center;
  justify-content:center;
  font-weight:800;
  flex:0 0 auto;
}

.how-card__title{
  font-size:16px;
  letter-spacing:-.2px;
}

.how-card__desc{
  margin-top:10px;
  font-size:14px;
  color:var(--muted);
  line-height:1.6;
}

.how__note{
  margin-top:10px;
  font-size:12px;
  color:var(--muted);
}

.faq--tint{
  background:
    radial-gradient(720px 360px at 12% 10%, rgba(199,91,80,.08), transparent 58%),
    #fff4ef;
  border-top:1px solid var(--line);
  border-bottom:1px solid var(--line);
}

.faq__list{
  margin-top:18px;
  display:grid;
  gap:10px;
}

.faq-item{
  background:rgba(255,255,255,.9);
  border:1px solid var(--line);
  border-radius:16px;
  box-shadow:0 10px 24px rgba(90,43,38,.05);
  overflow:hidden;
}

.faq-item summary{
  cursor:pointer;
  list-style:none;
  padding:14px 16px;
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:12px;
  font-weight:800;
}

.faq-item summary::-webkit-details-marker{display:none}

.faq-item summary::after{
  content:"+";
  width:30px;
  height:30px;
  border-radius:999px;
  display:inline-flex;
  align-items:center;
  justify-content:center;
  background:rgba(199,91,80,.10);
  color:var(--primary);
  border:1px solid rgba(199,91,80,.18);
  flex:0 0 auto;
}

.faq-item[open] summary::after{content:"-"}

.faq-item__content{
  padding:0 16px 14px;
  border-top:1px solid rgba(36,22,22,.06);
}

.faq-item__content p{
  margin-top:10px;
  color:var(--muted);
  font-size:14px;
  line-height:1.6;
}

.final-cta__box{
  border-radius:22px;
  padding:18px;
  border:1px solid rgba(199,91,80,.16);
  background:
    radial-gradient(460px 240px at 0% 0%, rgba(199,91,80,.12), transparent 60%),
    rgba(255,255,255,.78);
  box-shadow:var(--shadow);
  display:grid;
  gap:18px;
}

.final-cta__kicker{
  display:inline-flex;
  padding:6px 10px;
  border-radius:999px;
  background:rgba(199,91,80,.10);
  color:var(--primary);
  font-size:12px;
  font-weight:800;
  letter-spacing:.12em;
  text-transform:uppercase;
}

.final-cta__title{
  margin-top:10px;
  font-size:24px;
  line-height:1.2;
  letter-spacing:-.5px;
}

.final-cta__subtitle{
  margin-top:10px;
  color:var(--muted);
  font-size:14px;
  line-height:1.6;
}

.final-cta__action{
  display:grid;
  gap:10px;
}

.final-cta__secondary{
  background:rgba(255,255,255,.65);
}

.final-cta__micro{
  font-size:12px;
  color:var(--muted);
}

.final-cta__micro a{
  color:var(--primary-dark);
  font-weight:800;
}

.footer{
  padding-bottom:26px;
}

.footer__inner{
  display:grid;
  gap:18px;
  border-top:1px solid var(--line);
  padding-top:20px;
}

.footer__desc{
  margin-top:10px;
  font-size:14px;
  line-height:1.6;
  color:var(--muted);
}

.footer__links{
  display:grid;
  gap:8px;
}

.footer__links a{
  text-decoration:none;
  color:var(--muted);
  font-size:14px;
}

.lightbox{
  position:fixed;
  inset:0;
  z-index:999;
}

.lightbox__overlay{
  position:absolute;
  inset:0;
  background:rgba(18, 10, 10, .72);
  backdrop-filter:blur(4px);
}

.lightbox__content{
  position:relative;
  width:min(92vw, 1000px);
  margin:5vh auto;
  border-radius:18px;
  overflow:hidden;
  box-shadow:0 28px 70px rgba(0,0,0,.35);
}

.lightbox__image{
  width:100%;
  display:block;
}

.lightbox__close{
  position:absolute;
  top:12px;
  right:12px;
  width:42px;
  height:42px;
  border:none;
  border-radius:999px;
  background:rgba(255,255,255,.92);
  color:var(--text);
  font-size:24px;
  cursor:pointer;
}

@media (min-width:900px){
  .brand__tag{display:inline}
  .nav{
    display:flex;
    align-items:center;
    gap:18px;
  }
  .nav__link{
    text-decoration:none;
    color:var(--muted);
    font-weight:600;
  }
  .menu-btn{display:none}
  .hero{padding:48px 0 28px}
  .hero__inner{
    grid-template-columns:1.08fr .92fr;
    gap:28px;
  }
  .hero__title{font-size:50px}
  .hero__cta{
    grid-template-columns:auto auto;
    justify-content:flex-start;
  }
  .hero__cta .btn--wide{width:auto}
  .audience__grid{
    grid-template-columns:repeat(4,1fr);
    gap:14px;
  }
  .examples__grid{
    grid-template-columns:repeat(2,1fr);
    gap:16px;
  }
  .how__grid{
    grid-template-columns:repeat(3,1fr);
    gap:16px;
  }
  .final-cta__box{
    grid-template-columns:1.15fr .85fr;
    align-items:center;
    gap:26px;
    padding:24px;
  }
  .footer__inner{
    grid-template-columns:1.2fr .8fr;
    align-items:start;
  }
}